---
title: "Relaunching Rotkäppchen-Mumm's brand websites with toujou"
url: "https://www.toujou.com/why-toujou/case-studies/rotkaeppchen-mumm/website-relaunch/"
description: "Whether it's rebranding, content updates, or realigning the entire brand communication. Technical innovations can initiate long-awaited changes."
image: "https://www.toujou.de/_assets/processed/IpNaO8FWuCP_PtGq8MUFZNawZ4lgZXJDblfLeeB7uAM/q:85/w:1366/h:569/fn:Y3NtXzI3MDB4MTEyNV9SS01TX0hlYWRlcl9Eb3BwaW9wYXNzb18wMzI5MTg4OGIx:t/cb:e020f5d4a07a0512c95a60110d6f63c156c86d23/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvQ2FzZS1TdHVkeS9STVNLLzI3MDB4MTEyNV9SS01TX0hlYWRlcl9Eb3BwaW9wYXNzby5wbmc"
date: 2023-02-03
modified: 2023-03-07
---

# Relaunching Rotkäppchen-Mumm's brand websites with toujou

1. [Home](https://www.toujou.de/)
2. [Why toujou?](https://www.toujou.de/why-toujou/)
3. [Case studies](https://www.toujou.de/why-toujou/case-studies/)
4. [Rotkäppchen-Mumm](https://www.toujou.de/why-toujou/case-studies/rotkaeppchen-mumm/)
5. [Website relaunch for Rotkäppchen-Mumm](https://www.toujou.de/why-toujou/case-studies/rotkaeppchen-mumm/website-relaunch/)

     [ ![Screenshot Website. Doppio Passo](https://www.toujou.de/_assets/processed/Ita_5j3rVKWxSA6Ugmk5NMcKBlX4eLzmVFq6bETZ8bk/q:85/w:593/h:445/fn:Y3NtXzEzNjd4MTAyNV9yZXNwb25zaXZlX1JNU0tfRG9wcGlvcGFzc29fZWI2N2MyZjhkNg:t/cb:b7a96d8184a82b52ffd3f187720983e3c82501f6/bG9jYWw6L2ZpbGVhZG1pbi9JbWFnZXMvUGl4ZWxncmFmaWsvUmVmZXJlbnplbi8xMzc2eDEwMjVfUk1TSy9SZWxhdW5jaC8xMzY3eDEwMjVfcmVzcG9uc2l2ZV9STVNLX0RvcHBpb3Bhc3NvLnBuZw) ](https://www.doppiopasso.com/de/)

Case study: Rotkäppchen-Mumm
----------------------------

Website relaunch
================

No matter what the specific requirements are in terms of design, styling and technology: A website relaunch always involves a lot of work. It's good when someone is there to offer a solution that fits different requirements.

For Rotkäppchen-Mumm's **11 website relaunches**, toujou provided the content management technology. The respective brand managers commissioned agencies to create a template for the new website based on the existing website's design.

---

 ### Reasons for a relaunch

Technical innovations can always be the impetus to initiate changes that have been in the pipeline for a long time. Whether it's rebranding, content updates, or realigning the entire brand communication.

   #### A 2-step relaunch

The content migration, e.g. from Wordpress to toujou, is followed by the implementation of the new design. Then the website goes live.

  #### A typical website relaunch

The old website is replaced by a new one. The new site is created on a temporary addess. When ready, it replaces the old website.

  #### A soft website relaunch

The rebranding happens in full view. Design changes are implemented on the existing website.

     Facts and figures — website relaunches
--------------------------------------

     ![Ein stilisiertes Bild eines Menschen und daneben ein Check-Haken](https://www.toujou.de/_assets/processed/_2ds4s2JkT4UaAVrA0fKmSqH3Lsy8PVaRLWeWmtRZAg/q:85/w:430/h:200/fn:Y3NtX3N0cmVhbWxpbmVocS1pbnRlcmZhY2UtdXNlci1jaGVjay1pbnRlcmZhY2UtZXNzZW50aWFsLTEwMF80YzJhYmVmYWQ4:t/cb:b3c57c88f3d0b1bc568f9aa3013bfc915dd2bf87/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvQ2FzZS1TdHVkeS9STVNLL0ljb25zL3N0cmVhbWxpbmVocS1pbnRlcmZhY2UtdXNlci1jaGVjay1pbnRlcmZhY2UtZXNzZW50aWFsLTEwMC5wbmc) #### Collaboration since

2020

    ![Ein stilisiertes Bild eines Bildschirms, daneben ein angedeuteter Widescreen.](https://www.toujou.de/_assets/processed/-ZwAyWm-iZnWAtoGpPRlr6QVtAiDCZNqiVv2E1utAds/q:85/w:430/h:200/fn:Y3NtX3N0cmVhbWxpbmVocS1jb21wdXRlci1tb25pdG9yLWNvbXB1dGVyLWRldmljZXMtMTAwX2UxMmNkNjk0YTA:t/cb:6fdc28c18d2cf3706a6bd8ec5e7d600206a1adf1/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvQ2FzZS1TdHVkeS9STVNLL0ljb25zL3N0cmVhbWxpbmVocS1jb21wdXRlci1tb25pdG9yLWNvbXB1dGVyLWRldmljZXMtMTAwLnBuZw) #### Relaunched websites

11

    ![Eine angedeutete Hand im Vordergrund und eine Uhr, die 3 Uhr anzeigt, im Hintergrund](https://www.toujou.de/_assets/processed/rI6wlh6LXeft-aabEqn_-BVHteO44shd9Z732ehwJ8o/q:85/w:430/h:200/fn:Y3NtX3N0cmVhbWxpbmVocS1pbnRlcmZhY2UtdGltZS1jbG9jay1oYW5kLWludGVyZmFjZS1lc3NlbnRpYWwtMTAwXzg3ZWY0ZjYwZDk:t/cb:4c1ba00ee532a286bf3cb794787bcb41574f14a1/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvQ2FzZS1TdHVkeS9STVNLL0ljb25zL3N0cmVhbWxpbmVocS1pbnRlcmZhY2UtdGltZS1jbG9jay1oYW5kLWludGVyZmFjZS1lc3NlbnRpYWwtMTAwLnBuZw) #### ⌀ Months to launch

3,4