---
title: Creating new Rotkäppchen-Mumm brand websites with toujou
url: "https://www.toujou.com/why-toujou/case-studies/rotkaeppchen-mumm/new-websites/"
description: Increased confidence in the system and the technical features have made more resources available.
image: "https://www.toujou.de/_assets/processed/ONfNcC2Pe9eDvohbeQuFEEmuTZcJ9P_7FgKjZlJOPoY/q:85/w:1366/h:569/fn:Y3NtXzI3MDB4MTEyNV9SS01TX0hlYWRlcl9QZmVmZmlfQl8yM2Y5YWE0ZWI0:t/cb:557f60764575084b08619d42d2decd1a74b8302e/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvQ2FzZS1TdHVkeS9STVNLLzI3MDB4MTEyNV9SS01TX0hlYWRlcl9QZmVmZmlfQi5wbmc"
date: 2023-02-03
modified: 2023-03-07
---

# Creating new Rotkäppchen-Mumm brand websites with toujou

1. [Home](https://www.toujou.de/)
2. [Why toujou?](https://www.toujou.de/why-toujou/)
3. [Case studies](https://www.toujou.de/why-toujou/case-studies/)
4. [Rotkäppchen-Mumm](https://www.toujou.de/why-toujou/case-studies/rotkaeppchen-mumm/)
5. [Use case: New websites](https://www.toujou.de/why-toujou/case-studies/rotkaeppchen-mumm/new-websites/)

     [ ![Darstellung der Website von Pfeffi Berlin auf verschiedenen Endgeräten](https://www.toujou.de/_assets/processed/4V8m2yw59M6vpFDq9UBbsTx1Q8mgVXmRmY12mAa1mCs/q:85/w:593/h:445/fn:Y3NtXzEzNjd4MTAyNV9yZXNwb25zaXZlX1JNU0tfUGZlZmZpLUJlcmxpbl80YTcxMGYzZGYx:t/cb:a65c4cd2b7ab1d4b95126955c7108dbe5acd3322/bG9jYWw6L2ZpbGVhZG1pbi9JbWFnZXMvUGl4ZWxncmFmaWsvUmVmZXJlbnplbi8xMzc2eDEwMjVfUk1TSy9OZXVlX1dlYnNpdGUvMTM2N3gxMDI1X3Jlc3BvbnNpdmVfUk1TS19QZmVmZmktQmVybGluLnBuZw) ](https://www.berlinerbaerensiegel-pfeffi.com/)

Case study: Rotkäppchen-Mumm
----------------------------

New website
===========

When launching a new website, everything has to fit: Design, technology, and service.

We created **10 new toujou-based websites** for Rotkäppchen-Mumm. The design for the website was created by an external agency and integrated in close consultation with those responsible for the brand.

---

 ### Reasons for creating a new website

Increased confidence in the system and the technical features have made more resources available. New projects and products require creative preparation and a suitable platform to reach the company's goals.

   #### New brand

When the product portfolio grows a website provides strategic support for the brand communication.

  #### Campaign website

Markeing campaigns or a special target group benefit from having their own website.

  #### Corporate divisions

Differentiating a product from the corporate web presence.

     Facts and figures — new websites
--------------------------------

     ![Ein stilisiertes Bild eines Menschen und daneben ein Check-Haken](https://www.toujou.de/_assets/processed/_2ds4s2JkT4UaAVrA0fKmSqH3Lsy8PVaRLWeWmtRZAg/q:85/w:430/h:200/fn:Y3NtX3N0cmVhbWxpbmVocS1pbnRlcmZhY2UtdXNlci1jaGVjay1pbnRlcmZhY2UtZXNzZW50aWFsLTEwMF80YzJhYmVmYWQ4:t/cb:b3c57c88f3d0b1bc568f9aa3013bfc915dd2bf87/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvQ2FzZS1TdHVkeS9STVNLL0ljb25zL3N0cmVhbWxpbmVocS1pbnRlcmZhY2UtdXNlci1jaGVjay1pbnRlcmZhY2UtZXNzZW50aWFsLTEwMC5wbmc) #### Collaboration since

2020

    ![Ein stilisiertes Bild eines Bildschirms, daneben ein angedeuteter Widescreen.](https://www.toujou.de/_assets/processed/-ZwAyWm-iZnWAtoGpPRlr6QVtAiDCZNqiVv2E1utAds/q:85/w:430/h:200/fn:Y3NtX3N0cmVhbWxpbmVocS1jb21wdXRlci1tb25pdG9yLWNvbXB1dGVyLWRldmljZXMtMTAwX2UxMmNkNjk0YTA:t/cb:6fdc28c18d2cf3706a6bd8ec5e7d600206a1adf1/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvQ2FzZS1TdHVkeS9STVNLL0ljb25zL3N0cmVhbWxpbmVocS1jb21wdXRlci1tb25pdG9yLWNvbXB1dGVyLWRldmljZXMtMTAwLnBuZw) #### Website launches

10

    ![Eine angedeutete Hand im Vordergrund und eine Uhr, die 3 Uhr anzeigt, im Hintergrund](https://www.toujou.de/_assets/processed/rI6wlh6LXeft-aabEqn_-BVHteO44shd9Z732ehwJ8o/q:85/w:430/h:200/fn:Y3NtX3N0cmVhbWxpbmVocS1pbnRlcmZhY2UtdGltZS1jbG9jay1oYW5kLWludGVyZmFjZS1lc3NlbnRpYWwtMTAwXzg3ZWY0ZjYwZDk:t/cb:4c1ba00ee532a286bf3cb794787bcb41574f14a1/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvQ2FzZS1TdHVkeS9STVNLL0ljb25zL3N0cmVhbWxpbmVocS1pbnRlcmZhY2UtdGltZS1jbG9jay1oYW5kLWludGVyZmFjZS1lc3NlbnRpYWwtMTAwLnBuZw) #### ⌀ Months to launch

4