Reasons for a relaunch
Technical innovations can always be the impetus to initiate changes that have been in the pipeline for a long time. Whether it's rebranding, content updates, or realigning the entire brand communication.
A 2-step relaunch
The content migration, e.g. from Wordpress to toujou, is followed by the implementation of the new design. Then the website goes live.
A typical website relaunch
The old website is replaced by a new one. The new site is created on a temporary addess. When ready, it replaces the old website.
A soft website relaunch
The rebranding happens in full view. Design changes are implemented on the existing website.
Facts and figures — website relaunches
⌀ Months to launch